What is a music press kit?

A music press kit is a single page that holds a musician's bio, music, video, photos, press quotes, live dates, and contact info, so venues, booking agents, labels, and journalists can find everything in one place. The modern web version of a press kit is called an EPK (electronic press kit) and lives at a single shareable link.

What should be in a music press kit?

Eight sections in this order: header (name, tagline, hero photo), bio (three paragraphs), music (two or three embedded tracks), video (one live clip), press quotes (two short pulls), live dates (three upcoming or recent), photos and downloads (hi-res), and contact (a real email, not a form).

Is a music press kit the same as an EPK?

Yes. EPK stands for electronic press kit and is the modern, web-based version of a music press kit. Same materials, same purpose. The EPK lives at a link instead of in a PDF or folder, which is what booking agents and journalists actually want to open.

Do I need to download anything to use this template?

No. The page is the template. Each of the eight sections is shown with a brief, a length target, and a filled-in example from a real band so you can see what the finished version looks like. You can copy the structure into any doc, or skip the doc and use the LiveEPK editor, which has every section pre-built.

How long should a music press kit be?

One scrollable page. A press kit is meant to be skimmed in two minutes on a phone in the back of a venue, not read like a brochure. Lead with the strongest material, keep each section tight, and end with a working contact email.

Music Press Kit Template (With a Filled-In Example)

Home/Music press kit template

View full example

Sierra Veil

The Stage · alt-rock / indie

View full example

Wren Calloway

The Studio · songwriter / folk

View full example

KAIRO

The Spotlight · hip-hop / pop

The short version

A music press kit is eight things on one page: header, bio, music, video, press, dates, photos, contact. What follows is each section with a length target, a brief, and an example pulled from a real (sample) band so you can see the finished version, not just the placeholder. Copy the structure or use the editor that has it built in.

01 A note on terminology

Press kit, EPK, one-sheet: same idea.

"Music press kit" is the older name. EPK (electronic press kit) is the modern, web-based version, with the same sections collected into one shareable link. A "one-sheet" is the trimmed-down single-page version that A&R desks sometimes ask for. Same materials, different containers.

This template covers everything you'd put in a press kit. Build it as an EPK if you want venues and booking agents to actually open it. If you want the full backstory on the format, see what is an EPK.

02 The template

The eight sections, in order.

Examples are drawn from Sierra Veil, a fictional alt-rock four-piece from Austin, TX. You can open the finished press kit to see how the sections come together once they're laid out.

01 The header 8–15 words

Name, a one-line tagline that places your sound and your city, and one hero photo wide enough to crop. This is the first impression and the only thing that loads before they decide to keep scrolling.

Example — Sierra Veil

SIERRA VEIL

Alt-rock · Indie · Austin, TX · 4 piece · est. 2021

Mistake to avoid. Burying the genre and city under three paragraphs of bio. They should be visible in the first two seconds.

02 The bio 80–150 words

Three short paragraphs: what you sound like, what you've done, what's happening right now. Open with the sound. Don't open with the year you were born.

Example — Sierra Veil

Sierra Veil makes the kind of music that sounds like driving through West Texas at 2am with the windows down: big, open, a little reckless. Formed in Austin in 2021, the four-piece has built a reputation on loud shows and louder hooks, drawing from 90s alt-rock, shoegaze, and the desert.

Their debut EP Neon Dust caught the ear of KUTX and earned them opening slots for Spoon, Japanese Breakfast, and Built to Spill. The follow-up LP Glass Hours landed on Bandcamp's best-of list and took them on a 40-date run through the South and Midwest.

They're currently writing album two and booking fall 2026.

Mistake to avoid. "Born in 1994 in…" Nobody is reading a chronological bio. Lead with the sound and the now; earn the right to the backstory.

03 The music 2–3 tracks, embedded

Two or three of your strongest tracks, embedded so they play inline. Lead with your single best song, not your latest. A booking agent listens to the first ten seconds of the first track; if it doesn't land, the page closes.

Example — Sierra Veil

Glass Hours — LP · 2025 · Spotify / Apple / Bandcamp Lead track: "Satellite Weather" (3:42)

Neon Dust — EP · 2023 · Spotify / Apple / Bandcamp

Fade Pattern — Single · 2024 · Spotify / Apple

Mistake to avoid. Posting eight tracks. An EPK is the highlight reel, not the discography. Three is plenty.

04 The video 1 clip, under 5 min

One clip. A live performance is usually stronger than a polished music video for booking, because it answers the question booking agents are actually asking: can you do this in a room for forty-five minutes?

Example — Sierra Veil

"Satellite Weather" — Official VideoDirected by Marcus Cole · 2025 · YouTube

Mistake to avoid. Three videos. One that does the work beats three that don't.

05 Press quotes 2 short pulls

Two short quotes from real outlets, with the source line under each. Borrowed credibility. Lead with the strongest. Pick lines that say something specific, not generic praise.

Example — Sierra Veil

"Sierra Veil makes guitars sound urgent again. Glass Hours is the best Austin rock record this year."— Austin Chronicle

"One of the tightest live bands in Texas right now. If they're playing your town, don't miss it."— KUTX 98.9

Mistake to avoid. Five quotes. The third one diminishes the first. Two strong is better than five weak.

06 Live dates 3–5 dates

Three to five upcoming shows or three recent ones if you're between tours. Date, venue, city. Optional but it signals momentum. If you don't have any yet, skip it entirely.

Example — Sierra Veil

Sep 12The MohawkAustin, TX

Sep 18The Blue NoteColumbia, MO

Sep 20Exit/InNashville, TN

Oct 03The EarlAtlanta, GA

Oct 11Cat's CradleCarrboro, NC

Mistake to avoid. Leaving last year's dates up. Stale tour dates are worse than no tour dates.

07 Photos & downloads 2–4 hi-res

Two to four hi-res shots a venue or magazine can actually use, with a one-click download for each (and ideally a ZIP for all of them). At least one wide enough to crop horizontally for a venue banner.

Example — Sierra Veil

Live at Mohawk · 2025 · ↓ hi-res download

Promo · Studio · 2025 · ↓ hi-res download

Band Portrait · 2024 · ↓ hi-res download

↓ Download all photos (ZIP)

Mistake to avoid. Photos behind a Google Drive permission wall. The venue gives up; you lose the gig.

08 Contact Real email, not a form

A working email for booking. If you have separate management and press contacts, list those too. Socials at the bottom. Forms are for ticketing companies; people reply to people.

Example — Sierra Veil

Booking — Rachel Torres[email protected] · (512) 555-0147

Management — David Kahn[email protected] · (512) 555-0193

Press — Sierra Veil[email protected]

SocialsInstagram · TikTok · YouTube · Facebook

Mistake to avoid. A contact form. Booking agents reply to people, not to tickets.

See it all in one place

Sierra Veil's full press kit

The eight sections above, laid out as a real EPK at a single link, the way a booking agent would actually open it.

Open the example →

Skip the doc. Drop your details in.

Free editor, every section pre-built. No credit card. Twenty minutes from now you'll have a link to send.

Start building free

03 Layout rules

How to lay it out.

Once you have the sections, a few rules of thumb make the difference between a press kit that gets read and one that gets closed:

One page, one link. A press kit is meant to be skimmed in two minutes. If a booking agent has to click through five tabs, you've lost them.
Order by importance, not by chronology. Header, bio, music, video. Then press, dates, photos, contact. Lead with what makes the case.
Mobile-first. Most pitches get opened on a phone in the back of a venue. If it doesn't read well at 375px wide, fix that before anything else.
Embed, don't link. Music that plays inline gets heard. A "click to listen" link gets skipped.
Update the link, not the version. A press kit is a living page, not a v3-final-FINAL.pdf. Edit it once, the link stays the same, every booking agent who's ever opened it sees the current version.

A press kit that updates itself is the difference between a tool and a chore.

04 Where LiveEPK fits

The shortcut, if you want one.

LiveEPK is an EPK builder for working musicians, with every one of these eight sections already built in. You drop in your bio, paste your Spotify and YouTube links (they auto-embed), upload two or three photos, and you have a press kit at a real URL in about twenty minutes. Pick from three templates and you don't have to think about layout at all.

Publishing is $5/month on one plan that includes everything: a custom subdomain at yourname.liveepk.com, an email composer that drafts booking pitches with your assets pulled into the message, and a shared asset library so you're not re-uploading the same photo. See full pricing.

Want the step-by-step version of this guide? See how to make an EPK.

05 Quick answers

Common questions.

What is a music press kit?: A single page that holds a musician's bio, music, video, photos, press quotes, live dates, and contact info, so venues, booking agents, labels, and journalists can find everything in one place. The modern web version is called an EPK and lives at a single shareable link.
What should be in a music press kit?: The eight sections above, in this order: header, bio, music, video, press quotes, live dates, photos and downloads, and contact. That covers every question a booking agent or journalist would think to ask.
Is a music press kit the same as an EPK?: Yes. EPK stands for electronic press kit and is the modern, web-based version. Same materials, same purpose. The EPK lives at a link instead of in a PDF or folder, which is what venues and booking agents actually want to open.
Do I need to download anything to use this template?: No. The page is the template. Each section is shown with a brief, a length target, and a filled-in example so you can see the finished version, not just the placeholder. Copy the structure into any doc, or skip the doc and use the LiveEPK editor, which has every section pre-built.
How long should a music press kit be?: One scrollable page. A press kit is meant to be skimmed in two minutes on a phone, not read like a brochure. Lead with the strongest material and keep each section tight.
Can I make a music press kit for free?: Yes. The LiveEPK editor is free with no credit card; you only pay when you want to publish your press kit to a live link, at $5/month (or $50/year).

Build yours.

The eight sections, pre-built in the free editor. Open it and start filling in.

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